RSS pretty much manages my entire online activity. It's my starting point first in the morning as I hunt down content [arf!] that might lead to something later in the day. I also turn to my reader (@feedly) for the final online scavenge at the close of a working day.
If I want content, RSS works for me.
But I'm noticing increasingly that many publishers are clipping the first sentence of the copy, and then relying upon a click through to the actual site to read the content.
It's the poor man's equivalent of the paywall. So close, yet so far. At the risk of sounding like a self-facilitating media node, I really haven't got the time to click through to your BIG media site and then see what you have to offer below the first para.
Online traffic and ad revenues are of course driving this. I understand totally that you want me to turn the page impression counter so that you can sell more ads, which in turns feeds the free content that you are kindly providing me with.
But I just don't click through.
From a journo's point of view, it's all about the story, isn't it?
You have something to say; getting the message out there in whatever medium you can has to be the way forward.
@LloydDavis and Robert touch on this theme during their delightful Try Doorbell podcasts. The url is dead. Long live content.
We have the medium now in which to put the message across in so many different forms. Why limit to an RSS prick tease?
My online reading has gone a little limp of late.