Week 2 of the Community Journalism course from Cardiff University and it's all about access.
And whaddya know - for an online course that is accessed seamlessly via the modern interweb, the first few units look at at how the internet has changed the consumption of community news.
James Thickett, the Director of Research and Market Intelligence at Ofcom fronts up a video entitled: How People Access News.
Tell It Like It Is, etc.
A third of people in the UK now access news content online. James argues that the modern interweb delivers where other traditional media fail.
I'd agree when it comes to the clumsiness and costs TV; likewise local newspapers fail with yesterday's news tomorrow. Don't even tempt me to spunk out a 2,000 word critique of 'buy the newspaper for more details.'
Radio is also bracketed into this delivery failure model.
I've always had an incredibly soft spot for radio. It was far from killed off by video - online radio remains full of hyperlocal potential.
I'd personally like to see more convergence [URGH] between what we traditionally think of as radio content and the hyperlocal model of the modern interweb.
Online radio exists for any musical genre that you dare to dream of or even invent. There is however very little online speech content covering a particular hyperlocal patch.
Is production time a problem?
Tech wise and the tools are increasingly making it easier to deliver online speech content as a live broadcast.
James then goes to look at the business of accessing content.
"The internet has taken away the local classified business from newspapers."
Paid for ads just don't translate online from print, be they local classifieds or the pig ugly roll overs that some local media seem content on killing off their audience with.
If you really want to relegate your valuable news content underneath the crass message of commercial copy then I have little faith in the content that you are trying to push out to me.
The growth of mobile and tablet is looked at as the means in which the power of the image to tell a story is taking over.
I still like the written story, online or offline.
"Voluntary hyperlocal models are very important."
Buy why should we accept voluntary?
Pay the writer, etc.
“Citizenship outcomes” and the importance of impartial information are also addressed.
BIG media isn't exactly impartial.
Hyperlocal needs some new voices, some new local heroes and some passion in which to tell the story - any story - of a particular patch.